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This article explores the importance of user experience (UX) in web development and how it can benefit businesses in the long run. UX is essential for companies to thrive in today's digital age, as it helps them attract and retain customers. This article highlights the role of a web development company in Bathinda in creating and maintaining websites that engage users effectively. Enhances User Satisfaction: User experience has a significant impact on how users view and use a website. Smooth navigation, rapid page loads, and user-friendly interfaces on a well-designed website all contribute to higher customer satisfaction. By employing strategies like responsive design, user-friendly interfaces, and effective information architecture, businesses can improve the user experience. This will encourage visitors to stay on the site longer, investigate the information, and make purchases. Improves Conversion Rates: The conversion rate optimisation (CRO) approach can be used by Bathinda we